We specialize in behind the scene activities and provide the mechanisms to make something happen when a button is pushed. Whatever you want to happen.
Our work is often systemic, often hidden, sometimes it is in the nature of our work that it's not even conceivable. But it always functions precisely. Like a well-oiled machine, hiding under a sleek exterior.
Every goal becomes more achievable if you have a good plan. We design that plan. We structure, define milestones and deliver a strong concept that will help you to achieve your goal. In some cases, we might even help you to redefine your goal and formulate a new one.
Advertising agencies and their like will tell you that creativity is some kind of magic that generates something out of thin air. We don’t believe in that corporate bs and think of creativity more as a catalyst: we are just the match that sets the tank of gas on fire. But we would love to strike it for you.
Consultants try to increase the net value of a company, the efficiency of production, or the profit that a product will generate for the company – or in even more cases its shareholders. As there are so many highly trained and highly paid companies out there, we won’t even try to compete with them.
As designers, we look at everything – literally everything – from a different point of view that measures not the economic, but the aesthetic value. This is the value that makes people accept a product and furthermore makes them want it. From the first adapters to the customers on the mass market.
We measure a specific set of values in each products DNA to read out its formula. We look at semiotic qualities, socio-cultural importance and aesthetic peculiarities as well as some other factors we won’t disclose here. In the end we can provide you with some insights that will help you to stand out in a highly competitive market or even expand your lead.
A big part of our business is being discreet and also secretive about our clients and their projects. So there won’t be a list here. If you're here this means somebody must have said something good about us and our work.
PORNOGraphics was founded by Friedrich Kautz. Why this company name?, you might ask. Let me introduce myself. Before studying design, becoming a consultant and being a musician, I went to a high school that taught me Latin and Old Greek. Pornos in Greek means "dirty". When becoming an artist and a designer I loved getting dirty. To me art is more often found spray painted hastily on concrete walls than in art schools where canvasses are produced to be hung in white walled galleries.
I graduated from university with a diploma on systemic design. From then on I've been trying to break everything down to its basic pieces, to understand what makes them essential to a product, to optimize them, make them easily reparable or replaceable, to rebuild the product in a better way. This is what I do. I’m good at these things but there are always people for certain tasks who are way better at it. I know some of these people and can hire a crew for any project I can think of. I also love to meet new people and learn about their talents to strengthen and diversify my network. When working for a corporate client, it´s employees are automatically part of the network that will create the final results.
Get in touch!
PORNOGraphics GmbH & Co. KGvertreten durch Geschäftsführer Friedrich Kautz
Auguste-Viktoria-Str. 65 14199 Berlin
Amtsgericht Charlottenburg HRA 55900Amtsgericht Charlottenburg HRB 153792Sitz Berlin, UST ID: DE324017096